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Scheduled for opening in 2Q2010
Studio M Hotel
M&C Hotels expands Asian footprint with Studio M brand
First Studio M Hotel to open in Singapore in 2Q 2010
Singapore, November 11, 2009 - Millennium & Copthorne Hotels plc (M&C) today launched a new international hotel brand, Studio M, aimed at the new generation of savvy business and leisure travellers. Studio M is the latest addition to M&C's portfolio of brands and underscores the group's commitment to expanding its footprint in Asia.
The Studio M brand aims to offer both style and functionality to the well-travelled guest who relishes the urban contemporary lifestyle and demands access to fuss-free integrated technology and high connectivity.
The Studio M brand will be unveiled in Singapore soon when its first hotel opens in the second quarter of 2010.
A focus on elegantly restrained accommodation that offers a high degree of connectivity will set Studio M apart from current offerings. Savvy travellers will also enjoy using the hotel's unique open-air tropical deck, which offers private spaces in relaxed landscaped surroundings for both business meetings and leisurely conversations with friends. Guests will appreciate Studio M's locality within the vibrant Robertson Quay and Mohamed Sultan entertainment district, which offers abundant dining and leisure options.
"Studio M represents a new facet to the hospitality landscape in Singapore. The concept of smart business travel is evolving rapidly. There is increasing demand from this largely untapped market segment that craves a distinctive and unique experience from their hotel, even as they demand functional services like wireless connectivity. Studio M aims to fill this gap," said Mr Kwek Leng Beng, Chairman of M&C.
The Studio M brand is the latest addition to M&C's global brands. M&C, listed in London and the largest Singapore-controlled hotel group in Asia, has a portfolio of over 120 hotels worldwide under several brands - the five-star Grand Millennium, the Millennium and Copthorne brands, and the budget Kingsgate which is located mainly in New Zealand.
Studio M's forward-looking stance positions the brand as a modern, contemporary and fashionable offering that complements its sister brands.
"We can leverage our experience in running hotels globally, so we are confident of extending and growing our reach into this new market segment. The launch of Studio M expands our hotel offering and reaffirms our commitment to offering a wide variety of hotel styles to meet the diverse requirements of travellers," said Mr Kwek, who is also Executive Chairman of Hong Leong Group, the ultimate parent of M&C.
"We plan to take this new brand global," added Mr Kwek. M&C has already received several enquiries from the Middle East to take the Studio M brand there.
Studio M Hotel has 365 distinctive rooms that will offer guests 24-hours integrated technology and wireless connectivity. The interiors and open-air tropical deck were designed by renowned Italian designer and architect Piero Lissoni to create a sleek yet comfortable environment. Lissoni uses clean lines, clear materials and subtle colours typical of Italian design, to craft a tranquil oasis for guests who appreciate chic and contemporary minimalism.
Guests will continue to enjoy integrated technology and wireless connectivity on the open-air tropical deck. Leisure options can also be found on the deck, with wading pools and a 25-metre lap pool. The architects for the project are Ong&Ong, a leading architectural firm in Singapore with a track record of over 30 years and over 500 projects to its name. Ong&Ong was also the landscape designer for the project.
Travellers today expect up-to-date information on the go. "Guests can request information on dining and entertainment options that can be immediately sent to their communication devices such as iPhones, iPods and laptops. This is just one of many unique guest experiences we plan to provide," said Mr Ng Chee Theam, Chief Operating Officer Asia, of Millennium & Copthorne International Limited, the Singapore subsidiary of M&C.
Studio M Hotel is located at 3 Nanson Road in the iconic Robertson Quay entertainment precinct. Staffrecruitment has started, while architectural finishing and fitting works are in progress.
Background
London-listed Millennium & Copthorne Hotels plc (M&C), a subsidiary of leading property developer City Developments Limited, is part of the Hong Leong Group Singapore. It is a dynamic, global hotel company which owns, asset manages and/or operates over 120 hotels in 18 countries around the world. Key operations are in the United States, Europe and Asia, with a rapidly expanding footprint. In addition to the introduction of the Studio M brand into Singapore, the M&C flag is expected to fly on several new properties soon, including in Chengdu, China, and in Liverpool, UK. Singapore-based Millennium & Copthorne International Limited is a wholly owned subsidiary of M&C.
For more information, please contact:
Gerry De Silva
Head, Group Corporate Affairs
Hong Leong Group Singapore
Tel: (65) 6428 9309
Mobile: (65) 9731 1722
Email: gerry@cdl.com.sg
Adeline Chong
Manager, Group Corporate Affairs
Hong Leong Group Singapore
Tel: (65) 6428 9305
Email: adelinechong@cdl.com.sg
Beverley Wong
Manager, Group Corporate Affairs
Hong Leong Group Singapore
Tel: (65) 6428 9307
Email: beverleywong@cdl.com.sg
Singapore, November 11, 2009 - Millennium & Copthorne Hotels plc (M&C) today launched a new international hotel brand, Studio M, aimed at the new generation of savvy business and leisure travellers. Studio M is the latest addition to M&C's portfolio of brands and underscores the group's commitment to expanding its footprint in Asia.
The Studio M brand aims to offer both style and functionality to the well-travelled guest who relishes the urban contemporary lifestyle and demands access to fuss-free integrated technology and high connectivity.
The Studio M brand will be unveiled in Singapore soon when its first hotel opens in the second quarter of 2010.
A focus on elegantly restrained accommodation that offers a high degree of connectivity will set Studio M apart from current offerings. Savvy travellers will also enjoy using the hotel's unique open-air tropical deck, which offers private spaces in relaxed landscaped surroundings for both business meetings and leisurely conversations with friends. Guests will appreciate Studio M's locality within the vibrant Robertson Quay and Mohamed Sultan entertainment district, which offers abundant dining and leisure options.
"Studio M represents a new facet to the hospitality landscape in Singapore. The concept of smart business travel is evolving rapidly. There is increasing demand from this largely untapped market segment that craves a distinctive and unique experience from their hotel, even as they demand functional services like wireless connectivity. Studio M aims to fill this gap," said Mr Kwek Leng Beng, Chairman of M&C.
The Studio M brand is the latest addition to M&C's global brands. M&C, listed in London and the largest Singapore-controlled hotel group in Asia, has a portfolio of over 120 hotels worldwide under several brands - the five-star Grand Millennium, the Millennium and Copthorne brands, and the budget Kingsgate which is located mainly in New Zealand.
Studio M's forward-looking stance positions the brand as a modern, contemporary and fashionable offering that complements its sister brands.
"We can leverage our experience in running hotels globally, so we are confident of extending and growing our reach into this new market segment. The launch of Studio M expands our hotel offering and reaffirms our commitment to offering a wide variety of hotel styles to meet the diverse requirements of travellers," said Mr Kwek, who is also Executive Chairman of Hong Leong Group, the ultimate parent of M&C.
"We plan to take this new brand global," added Mr Kwek. M&C has already received several enquiries from the Middle East to take the Studio M brand there.
Studio M Hotel has 365 distinctive rooms that will offer guests 24-hours integrated technology and wireless connectivity. The interiors and open-air tropical deck were designed by renowned Italian designer and architect Piero Lissoni to create a sleek yet comfortable environment. Lissoni uses clean lines, clear materials and subtle colours typical of Italian design, to craft a tranquil oasis for guests who appreciate chic and contemporary minimalism.
Guests will continue to enjoy integrated technology and wireless connectivity on the open-air tropical deck. Leisure options can also be found on the deck, with wading pools and a 25-metre lap pool. The architects for the project are Ong&Ong, a leading architectural firm in Singapore with a track record of over 30 years and over 500 projects to its name. Ong&Ong was also the landscape designer for the project.
Travellers today expect up-to-date information on the go. "Guests can request information on dining and entertainment options that can be immediately sent to their communication devices such as iPhones, iPods and laptops. This is just one of many unique guest experiences we plan to provide," said Mr Ng Chee Theam, Chief Operating Officer Asia, of Millennium & Copthorne International Limited, the Singapore subsidiary of M&C.
Studio M Hotel is located at 3 Nanson Road in the iconic Robertson Quay entertainment precinct. Staffrecruitment has started, while architectural finishing and fitting works are in progress.
Take a break from the rat race, enjoy a dip in Studio M's infinity pool. |
Studio M's lounge area provides an ideal sanctuary for minds and bodies to rest and recharge. |
Conceptualised by famed Italian designer, Piero Lissoni, Studio M's bar area is a place to kick back and indulge in life's simple pleasures. |
London-listed Millennium & Copthorne Hotels plc (M&C), a subsidiary of leading property developer City Developments Limited, is part of the Hong Leong Group Singapore. It is a dynamic, global hotel company which owns, asset manages and/or operates over 120 hotels in 18 countries around the world. Key operations are in the United States, Europe and Asia, with a rapidly expanding footprint. In addition to the introduction of the Studio M brand into Singapore, the M&C flag is expected to fly on several new properties soon, including in Chengdu, China, and in Liverpool, UK. Singapore-based Millennium & Copthorne International Limited is a wholly owned subsidiary of M&C.
For more information, please contact:
Gerry De Silva
Head, Group Corporate Affairs
Hong Leong Group Singapore
Tel: (65) 6428 9309
Mobile: (65) 9731 1722
Email: gerry@cdl.com.sg
Adeline Chong
Manager, Group Corporate Affairs
Hong Leong Group Singapore
Tel: (65) 6428 9305
Email: adelinechong@cdl.com.sg
Beverley Wong
Manager, Group Corporate Affairs
Hong Leong Group Singapore
Tel: (65) 6428 9307
Email: beverleywong@cdl.com.sg
Visit http://www.millenniumhotels.com/ for worldwide rates and promotions.
