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My Millennium Crowned Best Loyalty Programme At The Loyalty & Engagement Awards 2020 | Hong Leong Group
02nd Dec, 2020

My Millennium Crowned Best Loyalty Programme At The Loyalty & Engagement Awards 2020


My Millennium, the global guest loyalty programme of Millennium Hotels and Resorts (MHR), recently trumped shortlisted contenders from across South Asia, Southeast Asia and ANZ regions to win Gold for Best Loyalty Programme – Travel/Hospitality and Bronze in Best Regional Loyalty Campaign at the Loyalty & Engagement Awards (LEA) 2020 on 25 November. Ranked amongst industry-leading finalists and judged by an independent panel of marketing and loyalty experts, MHR was rewarded for its outstanding loyalty programme in the Travel/Hospitality category and within the region.

This is the second consecutive year that MHR has placed amongst the top of class at the LEA. In 2019, MHR was awarded two Silver awards for Best Loyalty Programme (Launch/Relaunch) and Best Loyalty Programme – Travel/Hospitality.

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